The story - we all know it's a remake of the classic depression-era propaganda film starring Gary Cooper, designed to lift spirits and foster a sense of community - centres around a picturesque New England town and its perenially-cheerful, smalltown inhabitants, chiefly Longfellow Deeds (Sandler), who inherits a fortune from an uncle he never knew, finds himself at the helm of a media empire and heads to the Big Apple to find out more. Sandler need only check his bank balance to see that the lovable fool is certainly a lucrative one, having made an absolute mint playing countless other characters blessed with naive charm and a heart of gold. I keep hearing Sandler is a major Hollywood player these days with an equal footing as producer as he is actor (he has produced a considerable amount with fellow actor Rob Schneider - the similarly inane but funny - mostly in spite of yourself - Hot Chick being the most recent example, in which he has a cameo role and indeed, Schneider helps Sandler out in Mr Deeds) so it's hard to prove that Sandler is now typecast as a lovable fool, because it's fairly likely he chose the part himself, possibly aware that Hamlet might be a little out of his league. Once you accept you've paid your money to be mildly entertained in a lighthearted, slapstick manner, strap in and enjoy the ride. Nobody goes to see an Adam Sandler movie for spiritual enrichment or intellectual stimulation - let's get that out of the way first.
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